We created the first Twitch event
by a pharmaceutical company.
Pro gamers were
handpicked to take
part in an 8-hour
gaming extravaganza.
They shared real-life
stories and explained
MS with in-game
simulations to
smash stereotypes.
This created an
accessible,
online community
for people living
with MS.
We raised awareness
by using a radical new
approach for
World MS Day.
Results
1,203,604
Unique views of the live stream
2,981,657
Minutes watched
673M
People reached globally through social and PR
1.4M
Social media engagements
Multi-award winner
Including Gold at Campaign’s Experience Awards