How do you create a US Open activation-that is bigger than the US Open?
Easy.
When the US Open starts, NYC goes tennis crazy. Every court in the 5 boroughs books up in seconds.
So we built the world’s first pop-up tennis club with Amex.
6 brand new courts on the water…
with table tennis, food trucks, & swag.
It was a surprise hit with US Open stars like Coco Gauff.
Proving that the only thing that can make the US Open better…
is an open court.
Results
3000+
Visitors
1,150
Matches
109 Million
Total Media Impressions
146 Million
Broadcast Impressions