Monkey Shoulder is the whiskey made for mixing.
So we turned a cement mixing truck into the world’s biggest, fully functional cocktail shaker.
Then we sent it around the country.
30 cities toured.
146,000 drinks dispensed.
Monkey Shoulder (and its giant mixer) had arrived.
Results
180 Million
Media Impressions
+28% YTD
Growth in Overall Case Sales Across the U.S.
