It’s not often that an event causes a 13% jump in a company’s stock price.
Or adds $12 Billion
to that brand’s
market cap.
But at CES 2021,
that is exactly what we did for GM.
GM wanted to
be seen as a technology company.
So we created
Exhibit Zero, a totally virtual exhibit for a totally virtual CES.
Featuring
immersive
dioramas.
Interactive displays.
Technology
deep dives.
Live virtual
keynotes.
AR interactions.
And in-depth conversations with tech influencer Malcolm Gladwell.
Results
Best of CES
CNET
Best of CES
Forbes
Best of CES
FoxNews
Best of CES
Digital Trends
GM stock jumps 13%
New York Times
$12BN is added to GM Market Cap.
Financial Times
2,500 +
Articles
2,900 +
Broadcast stories
25 Million
in Earned Media
380,000
Visits and counting