The New Age of Fandom is Here!
Sampson Yimer, EVP, Partnerships, NA and Lisa Gramling, SVP, Research Innovation & Intelligence, NA, share how sports fandom is evolving post-COVID in this piece by Sports Business Journal.
It’s not just about entertainment anymore. Fans are finding connection, community, and even stress relief through their passion for sports…
🧠 65% of fans say their fandom helps them cope with tough times
🤝 68% feel a unique bond with other fans
📢 67% discover new brands through sponsorships
From Gen Z to lifelong enthusiasts, understanding “The New Fan” is more important than ever for brands.
Read more here.
(Source: Sports Business Journal.)