Sabrina Lynch, Head of Strategy at Nuance Matters™, highlights how DEI isn’t just a policy—it’s about people, in this thought leadership in
Your customers are more multidimensional than any demographic data point can capture. Brands that thrive in today’s world are those that understand the nuances of identity and values.
Did you know?
➡️ 53% of consumers are willing to spend more on brands that reflect who they truly are.
➡️ But 44% feel frustrated because brands often focus on surface-level representation.
Click here to read more.
(Source: The Drum)