In partnership with Coca-Cola and Coca-Cola Southwest Beverages, our US team brought the ultimate F1 experience to Austin, TX!
Fans from around the world had the opportunity to compete against one another in a reaction test game, create their very own driver intro video, and test their F1 knowledge, all while staying refreshed with an ice-cold Coke Zero Sugar.
Read more in Event Marketer.
(Source: Event Marketer)