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Event Marketer: Betty Crocker’s AI-driven Dream Bake Studio Helps Consumers Fight ‘Bakers Block’

Dream it 💭 Draw it ✏️ Bake it 👩‍🍳 with the Betty Crocker AI-Powered Dream Bake Studio!

Our UK team inspired bakers and drove new engagement with consumers through a fun and interactive experience in Manchester.

Using AI Technology, guests could digitally sketch their dream cake design and input prompts into an AI generator.

Each visitor left with a bespoke cake-baking box featuring the personalized AI image, and a complimentary cake kit, which they could use to bring their dream of baking to life.

Read more in Event Marketer.

(Source: Event Marketer)