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MARCOMM NEWS: Here’s Why the Mannequins Wearing LOTTO MAX’s New Upcycled Clothing Collection Looked Like They Just Hit the Jackpot

Our Canada Team at Momentum Worldwide has partnered with OLG to shake up fashion with the LOTTO MAX Thrift Drop!

In collaboration with designer Kevin Leonel, each piece in the exclusive collection had a code for a year’s worth of LOTTO MAX tickets. The unique pop-up experience gave shoppers the opportunity to explore this collection and step into the life of a millionaire, if only for a moment…

Read more in MarComm News.

(Source: MarComm News)